[Télécharger] Soar: How the Best Airline Brands Delight Customers and Inspire Employees (English Edition) de Shashank Nigam Livres Pdf Epub
Télécharger Soar: How the Best Airline Brands Delight Customers and Inspire Employees (English Edition) de Shashank Nigam PDF Ebook En Ligne
Télécharger "Soar: How the Best Airline Brands Delight Customers and Inspire Employees (English Edition)" de Shashank Nigam Livres Pdf Epub
Auteur : Shashank Nigam
Catégorie : Ebooks Kindle,Ebooks en langues étrangères,Par langue
Broché : * pages
Éditeur : *
Langue : Français, Anglais
An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.
Télécharger Soar: How the Best Airline Brands Delight Customers and Inspire Employees (English Edition) de Shashank Nigam livre En ligne
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